Who are we?

We’re a group of Boston University’s College of Communication (COM) students who love college and don’t want to lose it.

That’s cute, but why did you do this?

We all thought the pandemic would only last a month. College kids were saying “f*ck it” to the small rules in this new quarantine life. We still hung out with friends. We didn’t think it was a big deal.

Once the NBA season got canceled, we knew this was serious.

College was online. Summer plans changed. Jobs and internships disappeared.

We realized that going back to college depended on our actions and changing our everyday lifestyles. That got us thinking…

The Plan

We got together and created a no BS campaign. By speaking in our own language, we believed we could motivate each other to follow the rules. Because in the COVID-19 world: F*ck It Won’t Cut It.

Meet the Team

Hannah Schweitzer

Project Manager & Account Executive

GRAD YR: Jan. 2021 · Hometown: Ann Arbor, MI

“When this is over, I want to kiss my crush.”

Megan Kim

Art Director

GRAD YR: Jan. 2021 Hometown: Fort Worth, TX

“When this is over, I am going to go to a dumb, expensive coffee shop and park myself at a table for hours, no matter how bad the free Wi-Fi is.”

Mac Wylie

Art Director

GRAD YR: May 2020 Hometown: St. Peters, MO

“When this is over, I want to aimlessly work at a coffee shop for an entire day. I’m so sick of doing that at home because when I’m home, that’s drinking time, not work time.”

Lindsey Rosenblatt


GRAD YR: May 2021 Hometown: Los Angeles, CA

“When this is over, I want to share a cannoli with my friends in the North End.”

Christopher Young


GRAD YR: Jan. 2021 Hometown: Milton, MA

“When this is over, I can’t wait to get accused of cheating at bar trivia.”

Shubhangi Verma

Social Strategist

GRAD YR: Jan 2021 Hometown:
Dubai, UAE

“When this is over I can’t wait to travel, attend music fests, eat greasy food out of food trucks and spend the entire day at Disneyland!”

Hailey McKee

PR Manager

GRAD YR: Jan. 2021 Hometown: Dyersburg, TN

“I finally scored Taylor Swift tickets this August, after 13 years of being a groupie, but she canceled her tour. When this is over, I’d love to finally see her and go to as many other concerts as I can!”

Michael Zhang

PR Manager

GRAD YR: May 2021 Hometown: Beijing, China

“When this is over, I want to play PS4, Nintendo Switch, and watch UEFA Champions League games with my homies.”

Gwyneth Burns

Public Relations Manager

GRAD YR: Jan. 2022 Hometown:  Elmhurst, IL

“When this is over, I’m looking forward to hugging my Grandma and Grandpa without wearing a mask!”

Niharika Verma

Content Strategist & Project Manager

GRAD YR:  May 2021 Hometown:  Dubai, UAE 

“When this is all over, I want to hug my family and friends”

Megan Coats

Art Director

GRAD YR: May 2021 Hometown:  Chillicothe, Ohio  

“When this is over I’m buying concert tickets in bulk so I can happy cry to John Mayer in person”

Shannon Neff

Art Director

GRAD YR: May 2021 Hometown:  Wilmington, DE  

“When this is over I want to spend a whole day in Target smelling candles.”

Ruby Huanqi Yang

Art Director

GRAD YR: May 2021 Hometown:  Shantou, China  

“When this is over, I’m going to pet all the doggies I meet, even the angry chihuahua”

Tim North


GRAD YR: 2022 Hometown:  Bryn Mawr, PA  

“When this is over you can catch me in a movie theatre with at least two large bags of popcorn”

Akhila Penumaka


GRAD YR: May 2022 Hometown:  Hyderabad, India  

“When this is over, I want to have dance parties with my friends and eat good food in good restaurants again 😋”

Evan Brown

PR & Brand Ambassador Manager

GRAD YR: May 2023 Hometown:  Chicago, IL  

“When this is over, I can’t wait for late night ice cream adventures with my friends!”